When new materials are invented the thermophysical properties of the material are usually unknown. For example, our research group is frequently interested in estimating the thermophysical properies of new composites that exhibit anisotropic behavior. To estimate the properties we must design an experiment that will give us the best results. A typical experimental optimization procedure is extremely complicated and usually is performed using a parametric approach, and only one criterion (for determining the "best" experiment) is used.
I suggest that a visual approach can locate the "best" experiment in terms of many criteria.
http://www.vt.edu:10021/H/htlab/gw_sv_contract.html